Louisa Bracq

FROM EMBROIDERY TO Elegant WOMEN’S LINGERIE
Since 4 generations, the French House of Louisa Bracq has curated a unique skill, the work of embroidery that adorns our lingerie collections in tune with the times.
In 1938, in the region of Cambrai, cradle of embroidery, the House of Louisa Bracq was founded. Soon, the most famous Parisian haute couture houses compete for her precious embroidery creations.
Between tradition and modernity, from generation to generation, Louisa Bracq’s embroidery creations evolved into the luxury lingerie sector.
The family’s legacy skills have been passed on to Louisa’s two grandsons, Vincent and Jérôme. In 2007, they decided to move from being solely embroidery supplier and evolved the brand into structured lingerie design. On the initiative of Matthieu Bracq, listening to contemporary needs, and with its unique know-how, Louisa Bracq is now moving towards a new range of products dedicated to Lifestyle.
Through corsetry, Louisa Bracq extends the technical mastery that made the Bracq name synonymous with finest embroidery. Its high skill technicality allows it today to develop collections with the greatest elegance and comfort, delivering luxury lingerie collections at the forefront of fashion.
FOCUS SPRING/SUMMER 2023
Evasion
With a certain desire for Elsewhere, this Spring/Summer 2023 collection blows a wind of freedom where hope awakens, like a sunrise to contemplate whilst driving down a deserted road.
It is this sensation that we give thanks to speed, which creates the wind caressing our skin and tussling our hair in the air.
The horizon line growing and intensifying as one approaches it.
It is with this trio: Kenia, Noémie and Maik that this campaign illustrates and evokes the escape of a group of friends, perhaps in love, who roam the roads in search of the unknown and freedom, expressing different atmospheres along a road trip.

Françoise Sagan
« Whoever has never loved speed has never loved life, or perhaps has never loved anyone »